After 20 years of Designing and manufacturing private label for other companies, Designer Vicky Moreinis decided to introduce her own collection, She believes that, "When you design for others, you present your ideas and they decide. I wanted to have total involment hand in doing my creation."
In addition, she also saw a glitch in the industry. "So many lines that are out there are for either the very young or the mature and very serious woman." She feels very strongly that many women today are very healthe and body consicious and are very health and body conscious and are looking and felling younger and younger everyday.
Today, a woman of 50 still want to wear a bikini but not necessarily a triangle, tie side or thong but yet something fun and exiting."Ialways try to keep in mind that wearning a bathing suit is synonymous with vacation. the prints and colors should be Fun"
Unique to her Designs, is the extensive use of Colombian, hand crafted artisan detail, such as amaments in coconut and seeds, crochet, batik and hand painting
This Vicky Moreinis collection combines the best of European fabrics with exquisite South American Art, therefore creating pieces and collection that exemplify the true meaning of the word art. Her passion combines the best of both world's her artistic nature and her passion for Designing.
After successful launch of her Vicky Moreinis Collection in the Us in 2006, she decided that her Collection was being purchased by a more mature woman. Moreinis realized that her collection had envolved into a full resort line, with pareas, dresses and beachwear that could be used by both the mature, sophisticated woman, as well as the college students.
Her inspiration for the Lotus Collection, Moreinis says,"Comes from the Lifestyles of College Woman today. I wanted to create sexy, yet non-demanding silhouettes, that could be used at Beach or Pool parties, where the dresses and cover up's could be tken from Beach Wear to Street Wear"
The Lotus Collection is target mainly to High School and College Students in their late teens and twenties that are looking for a sophisticated, yet fun look. Following her signature trademark as with the Vicky Moreinis Collection, the Lotus Collection has handcrafted datails, such as rings, embellishments and hand-knit crochet. The lotus Collection will be full of Vibrant Colors such as orange, fuchsia, turquoise and red, bold prints styles, such as Halters, Bandeous, Tanknis, Edgy One piedes and triangle Tops, for the customer looking for the right fit.
Each swimsuit and bikini hava matching Cover Up's and dresses that can be worn both for the Beach or Pool and as Street wear.
In addition, her collections have also been features in runways acros the United States, Latin America, Mexico, France and Japan.